Let’s be honest: we can’t get enough of summer-chic style! Especially in these first spring weeks, when the season’s change make us sleepy and lazy, there’s nothing better than wear a comfy but super cool outfit. Just because something is trending doesn’t necessarily mean you have to hop on board, but with so many adorable (and easy) clothes.
Jewelry and accessories to choose from this summer, there are bound to be a few looks you’re willing to embrace. From bold buttons to tiny sunnies to polka-dot everything, these are all the trends you’re about to see at every weekend barbecue on the block.
I’ve decided it’s time to look at the Summer 2018 key trends for ageless style. It’s always a good idea to peruse the new trends early so that your eye has time to adjust before the clothes hit the shops. In theory it should be an easy thing to do because there are so many images from the Fashion Week catwalks.
However when you’ve worked with high street retailers for as long as I have, you know that the looks you see on the runway will not be reflected in the shops. There will be elements that come through from high end design of course – but when the major retailers create their ranges, they aim to apply their understanding of the everyday woman and what she will actually want to wear.
This tells you why some retailers are more successful than others. It takes a blend of both right and left brain thinking to interpret something that is so creative in a strategic way. Retailers need to gauge how many seasons it will take for a catwalk look to filter through to the mainstream.
It ought to work out as a logical exercise based partly on past proven success and partly on hunch. However in my experience it usually ends up in a showdown between the fashionistas and the merchandise experts and the team with the loudest voice (or biggest ego) wins. Anyway, I digress. What I want to do today is some topline analysis of what’s coming and adapt it to workable looks.